Visão Geral

Este curso capacita profissionais de marketing a utilizar técnicas de Engenharia de Prompts para potencializar campanhas, produção de conteúdo, análise de mercado, relacionamento com clientes e estratégias digitais utilizando Inteligência Artificial Generativa. O participante aprenderá a criar prompts eficazes para geração de conteúdo, branding, marketing digital, SEO, mídias sociais, automação de marketing e análise de desempenho, aumentando a produtividade e a qualidade das iniciativas de marketing.

Objetivo

Após realizar este curso, você será capaz de:

• Compreender os fundamentos da Engenharia de Prompts aplicada ao marketing
• Criar prompts eficazes para produção de conteúdo e campanhas de marketing
• Utilizar IA Generativa para acelerar processos criativos e analíticos
• Desenvolver estratégias de marketing orientadas por IA
• Melhorar a personalização e o engajamento com clientes e públicos-alvo
• Aplicar práticas responsáveis e seguras no uso de IA em marketing

Publico Alvo

• Profissionais de Marketing
• Especialistas em Marketing Digital
• Analistas de Marketing e Comunicação
• Gestores de Marca (Brand Managers)
• Profissionais de Conteúdo e Social Media
• Empreendedores e consultores de marketing

Pre-Requisitos

• Conhecimentos básicos de marketing e comunicação
• Familiaridade com marketing digital e redes sociais
• Interesse em Inteligência Artificial Generativa
• Não é necessário conhecimento em programação

Conteúdo Programatico

Module 1: Introduction to Prompt Engineering for Marketing

1. Fundamentals of Generative AI
2. AI applications in marketing
3. Large Language Models overview
4. Marketing transformation with AI
5. Opportunities and limitations
6. Responsible AI principles

Module 2: Foundations of Marketing Prompting

1. Anatomy of marketing prompts
2. Defining campaign objectives
3. Audience and persona context
4. Structuring marketing instructions
5. Tone of voice management
6. Prompt quality evaluation

Module 3: Core Prompting Techniques

1. Zero-shot prompting
2. Few-shot prompting
3. Role-based prompting
4. Persona-driven prompting
5. Scenario-based prompting
6. Prompt refinement strategies

Module 4: Content Marketing and Copywriting

1. Blog article generation
2. Website content creation
3. Copywriting assistance
4. Product description development
5. Content repurposing techniques
6. Editorial planning support

Module 5: Social Media and Community Engagement

1. Social media content generation
2. Campaign content creation
3. Audience engagement strategies
4. Community management support
5. Influencer marketing assistance
6. Social content optimization

Module 6: Digital Marketing and SEO

1. SEO-focused content creation
2. Keyword analysis support
3. Search intent optimization
4. Landing page content generation
5. Digital campaign assistance
6. Performance improvement recommendations

Module 7: Branding and Customer Communication

1. Brand messaging development
2. Value proposition creation
3. Customer communication strategies
4. Storytelling techniques
5. Brand consistency management
6. Reputation management support

Module 8: Marketing Analytics and Market Research

1. Market analysis assistance
2. Competitor analysis support
3. Customer feedback interpretation
4. Trend identification workflows
5. Campaign performance insights
6. Data-driven marketing decisions

Module 9: Email Marketing and Lead Generation

1. Email campaign generation
2. Lead nurturing content
3. Personalized communication strategies
4. Sales funnel support
5. Customer journey optimization
6. Conversion-focused messaging

Module 10: Marketing Automation and Productivity

1. Marketing workflow automation
2. Content production acceleration
3. Campaign planning assistance
4. Knowledge management support
5. Team productivity enhancement
6. Prompt library development

Module 11: Governance, Ethics and Responsible AI in Marketing

1. Ethical marketing considerations
2. Data privacy requirements
3. Transparency and disclosure practices
4. Bias awareness and mitigation
5. AI governance principles
6. Brand safety considerations

Module 12: Marketing Prompt Engineering Workshop

1. Content marketing exercises
2. Social media campaign projects
3. SEO content development workshops
4. Brand communication case studies
5. Marketing strategy simulations
6. Final prompt engineering for marketing project